Some of the content here may be politically correct or incorrect and you may or may not agree with me, but that’s what makes this country so beautiful. I welcome all your arguments, complaints, compliments and general feedback. I’ll update this as much as time will allow.

I thought I would put an end to this In-N-Out 60th Anniversary Rumor. Apparently, some people have been forwarding around emails and text messages about reduced prices of the In-N-Out Burger (back to the 1940s prices…) These rumors are completely FALSE and my source is In-N-Out Corporate:

Thank you for your e-mail.

In response to your inquiry, we are sorry that the information you received or heard is incorrect. We are not offering any discounts or “specials” for our upcoming 60th Anniversary on October 22nd.

We will be doing business as usual on our Anniversary, including offering quality meals at the same great value we offer every day.

If convenient, we would appreciate your assistance by sharing this information with the person who contacted you.

Thank you again for your e-mail, and for this opportunity to respond.

Sincerely,

Heather Ocello
Customer Service Representative

Like myself, I’m sure you all are very bummed. But it’s okay. Do we really need another Double Double, grilled onions, no tomatoes and extra-extra-extra well done fries in our stomach??

My thoughts? It was a PR stunt. Some marketing/pr manager at In-N-Out Corporate decided it would be cool to start this email hoax and get some buzz about their 60th Anniversary. Then, knowing they couldn’t refute the rumor to everyone, the 20% of people who didn’t hear it was a rumor will show up on October 22nd expecting cheaper prices and will be disappointed, but probably only 1 in 5 of those people will actually leave and not purchase anything. This results in increased sales for In-N-Out and guess what? It didn’t cost them a dime. Talk about ROI eh?

Some of you might say that 20% will be upset at In-N-Out for ‘lying’ to them…but since 80% of their friends and family already knew it was a hoax, they will coerce them to calm down, thus In-N-Out loses none of their customer base. Win-Win.

Yes. I made some assumptions, but i’m fairly familiar with Corporate Marketing and PR, so sound off if you have a different take on it.